THE BEDLAM STORY

India’s first and leading D2C luxury bedding brand, BEDLAM been founded on the idea that less is indeed more.

Born out from our unfaltering love for design and quality, we want to create bedlam in the archaic textile industry and be a “disrupter” by breaking the rules. There is no middleman here, and this direct to consumer approach makes for competitive pricing without compromising on the quality. 

So why are we different from the numerous online sellers or the brick and mortar stores ? Well for starters, our collections are niche, as we do not believe in mass production or sell "export surplus". With more than a 50-year history, of designing and manufacturing home furnishings for leading US retailers, our factories follow the highest standards of social and environmental compliance.

Our design expertise through our in-house design studio ANTHOLOGIE DESIGN  (www.anthologie-design.com) allows us to offer bespoke and customised products both for residential and hospitality projects. 

Thus, with decades of experience in the textile industry, along with running a design studio, we at BEDLAM are proud of our visual vocabulary. Thus we invite you to leave the chaos outside and be part of the BEDLAM journey.

FOUNDER: 
Tanya Palta is a fine arts photographer, an interior stylist and a visual curator. Her photography work resides in many private offices and homes, and her biggest project till date was for the US EMBASSY NEW DELHI.  Apart from photography, DESIGN remains another passion, as she has studied interiors from NEW YORK SCHOOL OF INTERIOR DESIGN. Her love for design and visual culture helped her to make a successful transition from an international design blogger to running her studio (ANTHOLOGIE DESIGN) and now jumping into retail with BEDLAM.

 

CO-FOUNDER: 
Vickram Suri is the business head of BEDLAM and oversees the company's operations and all its organizational requirements. He did graduate work from Yale School of Management and received a BA in Mathematics from the University of Pennsylvania.  Prior to this he has worked in finance, with Morgan Stanley & Co. in New York, Putnam Investments in Boston, and at derivatives market-makers Mako in London.