Bedlam: Luxury Bedding At Home

 

“There is a time for many words, and there is also a time for sleep.”

 Homer,  from the The Odyssey

At BEDLAM, we fully realise the importance of good night sleep. We even built an entire company around it!

From Melatonin to meditation, to self-care to sleeping pills, to aromatherapy to just plain old therapy, sleep-aids abound. However, we often neglect the ubiquitous bed-sheet, where we lay for hours. We have an intimate relationship with it.

Truth be told, nothing is as comforting and relaxing as a well-made bed and the sheets you lay on. We understand this completely.

BEDLAM was conceptualised to replicate your luxury hotel bedding experience at home. Why, you may ask? Believe us, nothing screams bliss more than those heavenly crisp sheets you just sink into. You simply do not feel like getting out of them (Hello room service). Now that feeling is attainable at home with our classic sheet set. It does not involve checking into a hotel every time. Come on, we had to plug that in.

Jokes apart, so what is BEDLAM and why should you be shopping with us?

For starters, we invite you to leave the chaos outside the bedroom. Our vision is to create bedlam in the archaic textile industry. We aim to be a “disrupter” by not playing by the old rules. There is no middleman here, and this direct to consumer approach reduces costs. It allows competitive pricing without compromising on quality. With decades of textile experience and a design studio, we know quality products. We are committed to providing them at a fair price. 

So why are we different from online sellers on Amazon or brick and mortar stores in your neighbourhood mall? For starters, our collections are niche, as we do not believe in mass production. Our cotton bedsheets start from a 400 Thread-count . We are also the first to launch flax linen bedsheets in India. 

Unlike other bedding players, we don't artificially soften our fabrics and more importantly, we are transparent. Manufacturing is done in-house and we strive to provide a curated experience. Everything is done in small batches and our artisans are well trained with decades of experience.

Our fabric of choice is high-quality percale, sateen, and linen, focused on casual elegance and breathability. Apart from the technical stuff,  our design vision is solid. We are not going down the Rabbit Hole of chaotic prints or crazy colours. We avoid loud Indian kitsch. Less is indeed more, and we stay true to a minimal aesthetic. Our Zen-inspired collection is modern or “Monochromatic Minimalism,” as we like to call it!

We invite you on the BEDLAM journey. You’re going to sleep better, and your bedroom will look fabulous as well! 

Thank You,

Team Bedlam

#itsbedlam