THE JOURNAL

How to Tell Real Egyptian Cotton (and Spot the Fakes in India)

Much of the "Egyptian cotton" sold in India is blended, mislabelled or not Egyptian at all. Here is what real Egyptian cotton is, the red flags to watch for, and the proof to ask any seller for.

Is 300 Thread Count Good? Choosing Bed Sheets for Indian Homes

Yes, 300 thread count is good, and for most Indian homes it is close to ideal. Here is what thread count really measures, why higher is not always better, and how 300 TC sateen compares with percal...

How to Choose Bedding for a Boutique Hotel or Homestay in India

Guests notice the bed before anything else in the room. For a boutique hotel, villa or homestay, bedding is one of the few places where a small property can match a five-star hotel. Here's how to c...

What Is Momme? 19 vs 22 vs 25 Momme Silk Explained

Every silk pillowcase worth buying lists a number followed by "momme": 16, 19, 22, 25. It's the most useful number on the label, and the least explained. Here's what it means and how much it matter...

Silk vs Satin Pillowcase: How to Tell Real Silk

Search for a silk pillowcase in India and you'll find "silk" pillowcases at ₹500 and at ₹4,000. They are not the same thing. Most of the cheap ones are satin, and satin is usually polyester. Here's...

400 TC Percale vs 1000 TC Sateen: Which Bed Sheets Should You Buy?

Percale or sateen? 400 or 1000 thread count? A practical comparison of the two luxury weaves — feel, temperature, durability, care and price — so you can pick the right sheets for how you sleep.

Is 1000 Thread Count Worth It? What the Label Actually Means

Is 1000 thread count worth it, or marketing math? Learn the difference between single-ply and multi-ply thread counts, how to spot inflated labels, and when 1000 TC sheets are genuinely worth the i...